Etqan announces success of its strategic partnership to launch 23 projects in New Capital in 2021

Etqan Business Development, a financial and marketing consultant, succeeded in contributing to launching 23 new projects in New Administrative Capital market in 2021 for a number of major real estate companies.

Basem El-Sherbiny, CEO of Etqan Business Development said that Etqan is always working to present new and innovative ideas to support its partners in real estate market, which contributes to developing the movement of property sector as a whole, besides facing fierce competition in the market, especially in the New Capital.

He pointed out that his company is working to keep pace with rapid changes in real estate market and work to seize opportunities that are presented in New Capital in accordance with strategies and objectives of its partners in their various projects and goals, added, ”This is what has been worked on throughout the year.”

Ahmed Abdel Aziz, financial consultant and general manager of Etqan, said that Etqan has succeeded in providing complete financial studies for 13 projects that have already been launched and offered in the New Capital market, and supervising the launch of nine other projects with total target sales exceeding EGP 40bn.

Abdel Aziz added that the company has prepared preliminary financial studies for four new projects that are due to be launched soon, and reviewed financial studies and pricing for six projects.

He stressed that achieving great success in these projects is a result of effort and intense work of the Eqan team in cooperation with distinguished work teams within these companies.

For his part, Mahmoud Elkady, Head of Marketing Sector at Etqan, stated that the New Capital is a global city on Egyptian lands and needs unconventional efforts and ideas to market its projects. Consequently, the company works with its partners to achieve this goale, and focuses on developing these projects in accordance with international standards and keeping pace with the latest developments in the world.

Elkady added that Etqan has provided advisory services to nearly 50 companies in more than 10 countries around the world, most of them are in real estate industry, noted, “We focus our attention on studying and analyzing real estate market, New Capital market and its Downtown.”

Etqan also provides comprehensive marketing research, competitor analysis, development of strategic vision of the project, branding plan, and supervision of administrative structure, training of sales and marketing team, follow-up of marketing activities and developing marketing plan. Additionally, the company provides financial advice and includes the development and review of financial study in all its phases, he disclosed.