SN Automotive, the strategic joint venture between Al Safy Group and El Nasr Automotive Manufacturing Company, is officially participating in the Egypt International Motor Show, “Automorrow 2026.” The event will be held from February 5 to 8 at the Cairo International Convention Center (CICC) in Nasr City.
Occupying a prominent presence within the 10,000-square-meter global event, SN Automotive’s participation underscores its status as a premier provider of advanced mobility solutions in the region. As North Africa’s most comprehensive automotive platform, Automorrow unites over 30 brands and 100+ new models under one roof.
Across Halls 1 and 2, SN Automotive is unveiling an impressive portfolio of leading Chinese brands—Dongfeng, M-Hero, and Voyah—tailored specifically to the Egyptian market. The diverse showcase spans economical, family, and ultra-luxury segments, providing visitors with clear, versatile options for every requirement.
Through the Dongfeng brand, SN Automotive features the sporty, youthful Shine models, the elegant and spacious Mage series, and the cutting-edge, all-electric Box.
SN Automotive is also highlighting M-Hero’s off-road lineup, which merges efficiency and sustainability with military-grade endurance, reimagined for luxury civilian use.
Representing the pinnacle of electric luxury, Voyah vehicles deliver a smart, eco-friendly driving experience, reflecting a future-oriented approach to sophisticated technology and sustainability.
Attracting over 120,000 visitors, Automorrow provides an ideal stage for the public to engage with SN Automotive’s fleet firsthand. Attendees can explore technical specifications and take advantage of integrated financing options provided through exhibition partnerships with various banks and financial institutions, streamlining the purchasing process.
In a move to further support the Egyptian consumer, SN Automotive is unveiling exclusive financing surprises for the first time. These flexible payment programs are designed to offer the best value for money in the market while ensuring accessible solutions for all customers.
Reflecting on the event, Yehia A. Halim, CEO of SN Automotive, stated: “Our participation in Automorrow is a significant milestone, showcasing the fruits of our technological and manufacturing partnerships. We are providing Egyptian consumers a genuine opportunity to experience models that balance global quality with local market needs. We look forward to engaging with our partners to accelerate the localization of manufacturing technologies and expand our distribution network”.
He added: “The exhibition serves as a vital communication platform to enhance commercial cooperation and expand our agent network. It allows the public to compare models, witness live driving experiences, and attend interactive seminars highlighting the latest global automotive trends”.
