On World Environment Day, QNET, a lifestyle, and wellness-focused direct-selling company, has joined hands with “VeryNile,” the first initiative of its kind in developing sustainable means and innovative solutions to clean the Nile.
Both parties have launched a campaign to cleanse part of the Nile River on Qursaya Island from plastic waste to raise awareness of the importance of protecting our environment. An estimated 250 marginalized families live on the island who contribute positively to preserving the centuries-old fishing tradition in the Nile. Then, the collected waste will be recycled or transformed into usable handicrafts by the island’s undeserved women residents to empower them economically.
This approach interlaces environmental and social strategies aligning with QNET’s strategy that pays great attention to sustainable global issues. It also stems from the company’s commitment to building a sustainable future for all, especially since QNET is keen to positively impact the environment and human health by reducing plastic waste through its innovative products, business approaches, and CSR initiatives. The company also supports women’s empowerment by encouraging local industry in line with Egypt’s 2030 vision for sustainable development.
Hussam El-Din Kamel, Deputy General Manager of QNET in the Middle East and North Africa, expressed his pride in his QNET team, which participated in the campaign above. He stated:” Participating in this significant initiative pertinent to causing positive social and environmental changes, raising awareness among citizens about the issue of water waste serves as the lifeblood of Egypt, in addition to supporting and economically empowering Egyptian women.”
He added: “One of the most pressing issues facing our world today is the excessive consumption of plastic materials, including plastic bags and bottles, and the disposal of this plastic waste by dumping it in the Nile River and water facilities poses a danger, as it can decompose into small particles that pollute fresh water sources and affect human health, and this action may cause a major climate crisis.”
Kamel also acknowledged VeryNile’s endeavors, which aim to reduce the pollution that threatens the river’s fish and destroys its environment as well as human health at large, indicating that these efforts conform to QNET’s strategy, which is keen to develop high-quality products that purify and disinfect water, as well as conduct Corporate Social Responsibility (CSR)’s initiatives that hone in on promoting sustainable development and leaving a positive impact on the lives of the communities in Egypt and all the global markets in which the company operates.
Alban de Ménonville, the founder of VeryNile, confirmed:” We are glad to see that an increasing number of companies in Egypt are taking actions to raise awareness about the environment. QNET team did great work, not only through cleaning the Nile but also through supporting Qursaya Island community.”
He pointed out that the VeryNile succeeded in removing more than 300 tons of plastic waste from the Nile River with the help of about 4,500 volunteers, including local fishermen. For two years, VeryNile is indeed partnering with 100 fishermen from Cairo and Assiut, providing them with an extra source of income by collecting plastic from the Nile.
