PLDG Development appoints Sherif Zayed as Chief Sales Officer to support its expansion plans

PLDG Development company, announced the appointment of Sherif Zayed as Chief Sales Officer (CSO), as part of the company’s strategy to strengthen its executive team and attract experienced professionals capable of supporting its growth and expansion plans in the coming phase.

Sherif Zayed owns experience exceeds 17 years in real estate development sector, as he held leadership positions in sales management at several major real estate development companies and contributed to the marketing and sales management of diverse projects in East and West Cairo and the New Administrative Capital, which provided him with extensive expertise in developing sales strategies, managing teams, and achieving sales targets.

Sherif Zayed, Chief Sales Officer at PLDG Development, said that joining the company comes at a time witnessing increasing competition in the real estate market, requiring more flexible sales plans based on clients needs.

He emphasized that the next phase will focus on building an integrated sales system that prioritizes enhancing the efficiency of teams, developing communication mechanisms with clients, and boosting client conversion and retention rates.

He pointed that his plan aims to support the sales growth of the company’s projects by adopting strategies based on market analysis, expanding marketing and sales channels, strengthening partnerships with real estate marketing companies, and providing a more professional buying experience that contributes in enhancing client trust and achieving the company’s objectives.

He assured that PLDG Development possesses strong growth potential due to its investment vision and the quality of its projects, noting that work in the coming period will focus on translating these strengths into sustainable sales results, thus enhancing the company’s position in the Egyptian real estate market.