Urban View Development has announced the launch of its new strategic direction under the slogan “We Create Landmarks”, as part of the company’s plan to begin a new phase of growth and expansion, redefine its development identity, and strengthen its position as a leading real estate developer.
Dr. Mohamed Omar, Chairman of Urban View Development, said that the company’s new strategic direction reflects a shift from the traditional concept of real estate development to a more impactful and sustainable model, focused on developing projects capable of creating long-term urban value and shaping destinations that leave a clear mark within cities and urban communities.
He added that the company’s new identity is not merely a marketing change, but rather reflects a comprehensive philosophy based on redefining the role of the real estate developer through delivering projects that can endure, create impact, and evolve into true urban landmarks over time.
Dr. Mohamed Omar confirmed that the company’s new strategy is based on several key pillars, including selecting locations with future value, offering practical and modern designs, adhering to the highest quality standards in execution, and developing projects that achieve a balance between investment returns and quality of life.
He added that, during the coming period, the company aims to strengthen its position as a real estate developer focused on developing integrated urban destinations, rather than traditional projects, contributing to the creation of real and sustainable value for clients and the real estate market in general.
The chairman also explained that the real estate market is witnessing rapid changes that require companies to develop a deeper vision, noting that clients are no longer looking only for a property unit, but for an integrated project that combines a prime location, quality design, investment value, and sustainability. This is what the company works to achieve across all its projects.
He noted that Urban View Development was established in 1996 and has successfully delivered more than 80 residential and commercial projects over nearly 30 years in some of Egypt’s most important urban areas, including Nasr City, Heliopolis, New Cairo, New Obour, El Shorouk, Abbassia, Ain Shams, and Alf Maskan. This has given the company a strong track record of experience, trust, and credibility in the market.
He pointed out that the company’s strength is not only tied to the size of its project portfolio, but also to its ability to develop projects that maintain their value and presence over time. He confirmed that the company’s projects in New Obour City represent a clear example of its “We Create Landmarks” philosophy, as they have become part of the city’s established urban scene.
The company’s portfolio includes a number of residential and commercial projects, including Artea Mall and Smart Mall, which reflect the company’s direction toward developing projects that combine operational efficiency, modern design, and strategic locations.
He noted that the coming period will witness well-planned expansion focused on developing projects with long-term urban and investment impact, stressing that Urban View Development aims to contribute to shaping Egypt’s modern urban landscape through projects that leave a real mark within new cities and communities.
