stc Group announced today the official launch of the new identity “pulse by solutions”, in a strategic step that reflects the Group’s direction toward strengthening the integration of its digital ecosystem and expanding its regional footprint.
The new identity marks the evolution of Giza Systems, established in 1974 as a leading systems integrator, into pulse by solutions. This transformation reflects a strategic move to align more closely with the broader stc Group ecosystem and to unify capabilities under a single, integrated structure.
As part of this transition, pulse by solutions operates as a subsidiary of solutions by stc, the digital arm of stc Group. In this role, it will serve as a key enabler of advanced systems integration and digital solutions, supporting the Group’s wider ambition to deliver end-to-end digital transformation services.
Commenting on the launch, Eng. Omer Alnomany, CEO of solutions by stc and Chairman of pulse, said: “The rebrand to the new identity of pulse by solutions marks an advanced stage of integration across solutions ecosystem, aligned with our strategy to enable digital transformation. Bringing pulse’s capabilities in IT and systems integration under a unified identity enhances our competitiveness across regional and global markets and accelerates value creation in line with stc Group’s strategic direction”.
Eng. Ahmad Elharany, CEO of pulse by solutions and its group of companies, added: “This new identity reflects our transition from a strong regional legacy to a broader global presence. Operating under solutions by stc and within the stc Group ecosystem provides a stronger institutional platform to deliver large-scale strategic projects. We will continue to focus on advancing the integration of intelligent systems and critical infrastructure, enhancing operational efficiency across sectors by enabling seamless connectivity between operational systems and data platforms—delivering innovative solutions that support business sustainability across the Middle East and Africa”.
This transformation reflects a high level of alignment in vision and operational objectives across the stc Group ecosystem, reinforcing its position as a key enabler of digital transformation in the region, and supporting the expansion of advanced systems integration and digital solutions in line with the objectives of Saudi Vision 2030.
