Reportage Launches “Horya” in Sidi Heneish, North Coast, with Investments Exceeding EGP 15bn

In a move that reaffirms investor confidence in the Egyptian market, Reportage Egypt has announced the launch of its latest project, “Horya,” located in Sidi Heneish on the North Coast, with total investments surpassing EGP 15bn.

Mr. Eslam Hammam, CEO of Reportage Egypt and Saudi Arabia, stated that the “Horya” project, situated at Km 246 on the North Coast, spans 65 acres. The development occupies one of the most prime beachfront locations, in close proximity to major vital areas.

“At Reportage, we view the Egyptian real estate market as one of the most dynamic and sustainable in the region, which has driven us to inject our investments with full confidence,” Hammam said. He added that the company’s belief in the strength of the Egyptian economy and the genuine, growing demand for residential and commercial units allows Reportage to see every challenge as a growth opportunity. The company is investing in a promising future supported by a stimulating legislative environment and world-class infrastructure, further cementing Egypt’s position as a premier investment destination within the company’s portfolio.

Eslam Hammam emphasized that Reportage’s strategy for competing in the Egyptian market relies on delivering a real estate product that breaks traditional norms by merging global quality standards with the actual needs of the local client. He noted: “We are betting on innovative design, precision in execution, and a strict commitment to delivery schedules. This gives us a competitive edge, making our product the ideal choice for those seeking value for investment.”

He further stressed that this investment represents a new step toward developing innovative urban destinations that contribute to shaping a more sustainable future for Egypt’s real estate sector.

For his part, Mr. Mahmoud Zayed, Regional Marketing Director at Reportage, shared that the project features chalets and villas with diverse sizes to meet customer preferences. It also includes swimmable lagoons, commercial and entertainment zones, and dedicated kids areas. He added that the company offers truly competitive pricing along with flexible payment plans.

Zayed highlighted that the project is strategically located just 15 minutes from Ras El Hekma Airport and one hour from El Alamein International Airport. It features swimmable lagoons covering an area exceeding 35,000 square meters.

He also noted that the company has secured the necessary ministerial approvals and plans to commence construction works within the current year, with delivery scheduled to begin in three years.

Furthermore, Zayed confirmed that these new investments are part of supporting the Egyptian economy and strengthening Reportage’s global presence in the local market. This follows the 2021 launch of its first project in Egypt, “Montenapoleone” in Mostakbal City, New Cairo, where the company is currently preparing to deliver the first phase of the 111-acre development this year.

As a leading global developer, Reportage reaffirms through its projects a commitment to delivering integrated communities centered on quality of life and sustainability, while tailoring these experiences to align with the cultural and unique spirit of each development.