Strategic partnership between SUD and Redcon Spain to deliver a luxurious finishing experience at High City Mall
Safwa Urban Development (SUD) company, announced a partnership with Redcon Spain to implement the finishing works of High City Mall project in Obour City, as a part of its ongoing commitment to enhance its projects and meet its client’s expectations, in order to raise the quality of constructions and improve the efficiency of the building and its services.
Dr. Medhat Shalaby SUD Chairman, said that this partnership comes in response to the company’s desire to fulfill clients needs for a higher standard of finishing, while simultaneously improving operational efficiency and services within the project, which will boost the user experience and increase the units’ investment value.
The contract was signed by Dr. Medhat Shalaby, SUD Chairman
and Eng. Amal Abdel Wahed Redcon Spain CEO, in the presence of senior executives from both companies, as this partnership aims to deliver an integrated business model that combines a prime location with high-quality design and implementation fidelity.
He added that the project’s finishing work will adhere to the latest international standards for commercial and administrative buildings, including the implementation of sophisticated architectural facades using double-glazed tempered glass and modern cladding, ensuring thermal and acoustic insulation and enhancing energy efficiency.
The works also include upgrading entrances and lobbies using high-quality materials such as marble and porcelain, along with the design of common areas and corridors with durable finishes and modern LED lighting systems, creating a comfortable and attractive environment for visitors.
He noted that central air conditioning and ventilation systems will also be applied to guarantee air quality and operational efficiency, furthermore, the project will be supported by smart systems, including surveillance cameras, access control systems, and building management systems (BMS), enhancing security and enabling smart operation.
He pointed that these specifications contribute in reducing long-term operating costs and increasing energy efficiency, thus boosting the project’s return on investment.
High City Mall is a mixed-use project (commercial, administrative, medical, and entertainment) boasting a prime strategic location directly opposite to Ahmed Orabi Square on the central axis of Obour City – Fifth District – and facing High City Compound.
The project is located on an area of approximately 18,000 square meters, with a total built-up area of 28,000 square meters, consists of a basement, ground floor, and three upper floors, and includes a variety of units such as retail shops, administrative offices, and medical clinics, and these units are delivered semi-finished (Core & Shell).
Besides the project also features integrated recreational and service amenities, including a dancing fountain, a children’s kids area, green areas, a restaurant, and cinema, in addition to shops boasting direct views of the main axis and others overlooking the fountain, with dedicated outdoor areas for retail units, which enhance the visitor’s experience.
The company offers flexible payment plans extending up to six years to suit various investor segments.
Eng. Amal Abdel Wahed Redcon Spain CEO, expressed his pride in collaborating with Al Safwa Urban Development Company (SUD), showing that this partnership represents a significant addition to the company’s portfolio and reflects the confidence of a major real estate entity in its execution capabilities, assuring the company’s commitment to deliver within the highest quality standards in accordance with the latest international benchmarks.
