Valu Partners with Tactful AI to Enhance Customer Experience Through Unified Engagement, AI-Driven Automation, and Advanced Insights

Valu, Egypt’s leading universal financial technology powerhouse, announced today a strategic partnership with Tactful AI, a regional leader in AI-powered customer experience transformation, aimed at delivering faster, smarter, and more personalized customer interactions across Valu’s digital ecosystem.
Through this collaboration, Valu will leverage Tactful AI’s capabilities to unify and automate customer engagement across multiple touchpoints, including WhatsApp, its website, mobile application, and social media channels. The platform will also provide Valu with deeper insights into customer interactions, enabling faster response times, reduced operational friction, and an enhanced customer journey—while maintaining a strong human touch.
Founded in Egypt and operating across the Middle East, Africa, the United Kingdom, and Europe, Tactful AI delivers an advanced, agentic customer experience platform that combines real-time conversational analytics, AI-powered engagement tools, a no-code automation studio, and unified omnichannel engagement and journey insights. The platform enables organizations to enhance customer satisfaction while improving operational agility and efficiency.
Commenting on the partnership, Mohamed Elmasry, Co-Founder and Chief Executive Officer of Tactful AI, said: “We are proud to partner with a homegrown fintech powerhouse like Valu as it continues to scale its vision of inclusive and accessible finance across the region. This partnership goes beyond technology; it represents a shared commitment to raising the standard of customer experience in financial services. With Tactful AI, Valu can accelerate its services, engage smarter, and gain deeper insights into customer needs at every interaction.”
Mohamed Mounir, Deputy CEO of Valu, added: “At Valu, our customers remain at the core of everything we do. As we continue to expand and innovate, we are investing in intelligent platforms that enable us to anticipate customer needs and respond proactively and seamlessly across all channels. Tactful AI’s solution empowers us to deliver this with greater precision, scalability, and regional relevance.”
The partnership reflects a broader evolution within Egypt’s technology ecosystem, highlighting how locally founded companies are developing globally competitive solutions tailored to regional markets. Both Valu and Tactful AI share a common vision of leveraging innovation to deliver meaningful, scalable impact.