Tactful AI, a leading provider of AI-powered customer experience solutions, announced today the appointment of Egyptian entrepreneur and investor Mohamed Aboulnaga Nagaty as both investor and strategic advisor to the company’s CEO. The move marks a pivotal step in Tactful AI’s ambition to scale its regional and global footprint and accelerate technological innovation across the Middle East.
Nagaty’s decision to join Tactful AI followed a close review of the company’s success stories with several businesses he knows personally. He cited the platform’s tangible impact on operational efficiency, digital sales growth, and unprecedented levels of customer satisfaction as key drivers behind his involvement.
The partnership reflects a shared vision between Nagaty and Tactful AI: to expand into new markets and industries while building a globally competitive technology ecosystem rooted in Egypt and the Arab region. The initiative aims to bolster digital sovereignty and unlock meaningful opportunities for local talent.
Founded in 2016 by Mohamed Elmasry and Mohamed Hassan, Tactful AI quickly established itself as a regional leader in AI-driven customer experience solutions. Following its acquisition by European telecom firm Dstny in 2022, the founders successfully regained full ownership, ushering in a new chapter of independent growth focused on expansion across the Middle East and Europe.
To date, the company has invested over $5 million in technology development, culminating in the launch of Egypt’s first fully homegrown AI product for customer experience management. The platform is now deployed across sectors including e-commerce, hospitality, finance, and telecommunications.
Positioned as a robust regional alternative to global incumbents like Zendesk and Intercom, Tactful AI’s platform handles 100% of digital conversations in real time and has delivered revenue increases of 15% to 35% within just months of implementation.
“Tactful AI is committed to accelerating our regional and international expansion, and Mohamed Nagaty’s expertise as a prominent tech investor will be instrumental in that journey,” said Mohamed Elmasry, co-founder and CEO of Tactful AI. “We believe that local innovation can compete globally when paired with strategic vision, smart investment, and a team confident in its technical capabilities.”
Tactful AI offers an integrated platform for managing customer experiences and digital conversations across multiple channels, including social media, messaging apps, and websites. Its unified inbox enables businesses to streamline digital communications, intelligently route conversations based on agent skills, and leverage real-time analytics for performance optimization and informed decision-making. The platform also supports multilingual AI-powered chatbots.
Commenting on the partnership, Nagaty said, “I’ve followed Tactful AI’s journey and witnessed its impact on companies I know well. Their ambition to build a comprehensive software and AI ecosystem in Egypt and the region deeply resonates with me. I’m excited to support this vision and help scale its impact across new markets and industries.”
He added, “With regional startup investments reaching $10 billion over the past seven years, it’s precisely these kinds of homegrown tech solutions that will drive real change in entrepreneurship and the digital economy.”
Tactful AI remains committed to delivering locally developed innovation that meets global standards. With technical hubs in Cairo and Cambridge, the company continues to invest heavily in research and development to enhance its AI capabilities and maintain its competitive edge in international markets.
Its client portfolio spans telecommunications, hospitality, e-commerce, and the public sector, with notable brands including Fairmont, Address Hotels, El Araby Group, 2B, L’azurde, and IRADA Microfinance.
