Emtelaak for Fractional Real Estate Ownership, a leading provider of fractional ownership solutions and recipient of the Real Estate Tech Excellence Award, has announced a strategic partnership with Fawry Dahab, Egypt’s leading fintech and e-payment platform. The partnership aims to deliver a fully integrated digital payment system that enhances operational efficiency and provides greater financial flexibility for Emtelaak’s clients.
This partnership aligns with Emtelaak’s commitment to redefining property ownership through innovative payment solutions that simplify financial obligations for clients and contribute to a more transparent and efficient digital real estate ecosystem, supporting Egypt’s Vision 2030 and digital transformation agenda.
Under the agreement, Fawry will offer a variety of services including payment of property share deposits and installments, settlement of service fees related to fractional ownership, and the digital distribution of rental and investment returns. Clients will have access to flexible payment options via the myFawryapp and the Emtelaak app, as well as cash payments through Fawry’s nationwide network of merchants.
The partnership will also see Emtelaak’s Fraction Officesequipped with state-of-the-art POS (Point-of-Sale) devices that accept Visa, Mastercard, and other major bank cards. In addition, a unified co-branded payment gateway will be developed, offering clients multiple payment options including digital wallets, bank cards, and direct bank transfers.
Mr. Magdy El Yamany, CEO of Emtelaak for Fractional Real Estate Ownership, stated: “We believe that the real estate ownership experience should be entirely digital, with technology at the heart of delivering flexible and secure investment solutions. Our partnership with Fawry reflects our commitment to creating a transparent and seamless investment environment that meets the expectations of a new generation of investors.”
He added:
“We are proud to collaborate with Fawry, the leader in e-payment solutions. This partnership marks a significant leap forward in digitizing payment mechanisms in the fractional ownership sector and supports our strategy to expand our client base and build a more efficient financial system”.
Mr. Walid El Sayed, Chairman of Fawry Dahab, commented: “The real estate ownership sector is undergoing rapid transformation, and we’re excited to be part of this evolution. Through this partnership, we offer secure and flexible payment solutions that enhance the Emtelaak client experience and extend Fawry’s reach within a high-growth sector.”
He continued: “With over 372,000 service points, Fawry ensures its services are accessible to a wide range of users across Egypt, making payments easier and supporting financial inclusion”.
The agreement also includes the rollout of a dedicated digital payment system for service providers and vendors working with Emtelaak, enabling faster settlement via the Fawry transfer platform with direct bank account disbursement and automated periodic payment reports. This will accelerate financial cycles and enhance transparency.
This partnership delivers a range of strategic benefits to both parties: Emtelaak will streamline customer transactions, reduce operational costs by up to 30%, and improve collection efficiency by up to 40%. In return, Fawry strengthens its market share in the real estate sector and gains access to analyzable financial data to refine its financial offerings.
This partnership marks a pivotal step toward building a digital future for real estate investment in Egypt and cements Emtelaak’s position as a pioneering tech-driven provider of fractional ownership solutions aligned with national digitalization and sustainable investment goals.
