Kotler’s Investments celebrated two years of success in the real estate marketing, holding exhibitions, and launching several unique real estate platforms.
Ahmed Amer, Chairman of Kotler’s Investments, said that his company achieved about EGP 2.8bn in contractual sales within two years, and the company aims to double these numbers, in addition to its expansion plan, during the coming period.
He pointed out that Kotler’s launched ‘Aqaar FB’ real estate marketing platform, through which marketers can sell and market real estate of various types, whether residential, commercial, administrative, medical or coastal, pointing out that the Savills Retail Connect Forum held in the middle of this year emphasized the need for multi-channel commercial services, as merchants integrate electronic and physical channels to ensure a smooth shopping experience. This approach meets the needs of the modern consumer who may search for what he needs online.
Amer confirmed that Free Brokers gives the highest commission rate to marketers in the market, reaching 85%, noting that the company adopts an advanced strategy in marketing real estate and training marketers to deal with modern sales methods.
Ahmed Amer hinted that Kotler’s succeeded in achieving large sales in the last edition of its real estate exhibition, and aims to organize a new edition that includes a large number of real estate consultants and provide competitive advantages to customers, marketers and companies participating in the exhibition.
He added that the company is presenting a number of major projects during its upcoming real estate exhibition, stressing that it focuses on selecting the best projects and companies to gain the trust of customers.
Amer pointed out that the company succeeded in making a self-restructuring to keep pace with the changes that have occurred in the real estate market in the recent period, stressing that investing in the real estate sector requires the availability of information about the project, its type, the developer, and the return on investment.
He stressed the need to train cadres working in the field of real estate marketing and develop their skills to enhance their ability to communicate with customers and provide real advisory services that enable the customer to choose the appropriate investment.
Ahmed Amer confirmed that the current period is witnessing economic fluctuations due to the circumstances witnessed by the countries of the world and political and economic tensions, which enhances the search for safe havens to save money, and at these times the trade-off remains between gold and real estate, but gold has witnessed significant price fluctuations during the recent period, while real estate investment has confirmed its strength in the face of crises.
Amer said that real estate investment in Egypt has proven its strength and ability to compete with neighboring countries, as it has succeeded in attracting a large number of real estate developers from the Gulf during the past period to implement a major project in different regions, noting that the entry of companies from the Gulf would enhance competition in the real estate development, which contributes to providing a distinctive real estate product capable of attracting customers from within and outside the country and contributing to the export of real estate.
