Bayut, a leading real estate platform in the Middle East, proudly marks its first anniversary in Egypt this September, celebrating a year of rapid growth and notable achievements. Since its launch on September 20, 2023, Bayut has significantly impacted the Egyptian real estate market, delivering innovative solutions to property seekers, investors, and sellers.
Building on its success in the UAE, Bayut’s entry into Egypt represented an important step in its expansion across the region. With a mission to enhance the property search experience, the platform’s growth over the past year underscores its commitment to serving the Egyptian market effectively.
Bayut’s First Year: Milestones and Success
Reflecting on the first year, Yasmeen ElTonsy, Senior Marketing Manager at Bayut, highlighted the platform’s goals upon entering the Egyptian market. “Bayut has long been a major player in the UAE and wider Middle East. When we launched in Egypt, we wanted to introduce a more refined, tailored real estate experience for the local market,” ElTonsy said. “Our first year has been remarkable in terms of performance, and we’re just getting started”.
The data from Bayut’s first year illustrates its growing influence. By September 2024, Bayut had attracted 412,000 monthly active users—up from just 1,200 in January. Similarly, Overall online traffic surged from just under 4,000 in March to 575,000 by August 2024, demonstrating increased interest and trust in the platform.
A Trusted Name in Real Estate
Beyond numbers, Bayut has successfully established itself as a trusted name in Egypt’s competitive real estate landscape. The platform’s early focus on delivering quality service and a positive user experience has been reflected in its consistent app ratings, maintaining an average of 4.5 stars over the past year.
Bayut also prides itself on having top-tier clientele of developers and brokers. This diverse portfolio highlights the platform’s ability to serve a wide range of real estate needs.
“Our first year in Egypt has been an exceptional success, both in terms of brand positioning and revenue growth,” said Guy Farhat, General Manager of Bayut Egypt. “But it’s about more than just the numbers. We’re focused on enhancing the property market in Egypt by providing excellent services and helping to elevate the standard of properties available. We are confident that Bayut will continue to grow and improve in the coming years”.
Key Achievements
Bayut’s rapid expansion in Egypt is marked by a series of milestones that have solidified its presence in the market:
User Engagement: From just over 1,400 visits in January 2024, Bayut now attracts 620,000 visits as of August 2024, reflecting the platform’s growing popularity.
Lead Generation: In September 2023, Bayut generated 2,000 leads; by August 2024, that figure had grown to 56,000, underscoring the platform’s effectiveness in connecting property buyers, sellers, and investors.
Live Listings: Bayut’s property database has also seen significant expansion. In November 2023, the platform hosted 3,400 live listings, a number that surged to 26,000 by August 2024, offering users a broad range of real estate options.
These figures are not just milestones but a testament to the trust that property owners and seekers place in Bayut. The sharp rise in live listings, in particular, reflects Bayut’s effectiveness in attracting and retaining property sellers on its platform.
Looking Ahead: The Future of Bayut in Egypt
ElTonsy and Farhat are confident that Bayut’s best days in Egypt are still to come. The platform is already laying the groundwork for further expansion and refinement of its services. “We’ve accomplished a lot in our first year, but there’s so much more we’re aiming for,” ElTonsy remarked. “We’re continually looking for ways to enhance user experience and provide more opportunities for buyers, sellers, and investors”.
Farhat added that Bayut is more than just a real estate platform. “We see ourselves as partners in our clients’ property journeys, whether they’re buying a first home, selling an investment property, or planning a large-scale project,” he said. “We want to support them every step of the way”.
As Bayut looks forward to its second year in Egypt, the company plans to further extend its reach, covering more regions across the country. Future plans also include refining the platform’s features—both on its website and mobile app—based on user feedback to provide an even more seamless experience.
Bayut’s comprehensive approach to real estate, which combines property listings with expert market insights, positions it as a key player in shaping Egypt’s real estate future.
