MARAKEZ, Egypt’s leading award-winning mixed-use real estate developer, proudly announces its latest collaboration with Decathlon, the world’s largest sporting goods retailer to open one of its largest stores in East Cairo in the vibrant seamlessly integrated community District Five. The signing ceremony for Decathlon store at District Five marks the continuation of a successful partnership aimed at enhancing
the lifestyle offerings and provides high-quality options to the residents and visitors of District Five.
District Five, MARAKEZ’s signature mixed-use project in the heart of East Cairo, will host Decathlon’s 8th store in Egypt which is on July 3rd, 2024. This collaboration with Decathlon seamlessly integrates with District Five’s fully comprehensive mixed-use development, and align perfectly with MARAKEZ’s vision of being a central hub uniting sports, fashion, and creative industries in one place.
Expressing his excitement regarding this partnership Ashraf Maklad, MARAKEZ’s Chief Commercial Officer stated, “We are thrilled to welcome Decathlon to District 5. This collaboration underscores our commitment to providing an all-encompassing experience for our community. Decathlon’s unique approach to making sports accessible to everyone complements our innovative approach to develop spaces that nurture and serve the needs of sports lovers, fashion enthusiasts, and the contemporary Egyptian in general”.
Decathlon, born in France in 1976 and now active in 72 countries, is dedicated to delivering high-performance outdoor products without the premium price, making the outdoors more accessible to people of all levels and abilities. The new store at District Five will feature its latest innovations and services, including rental programs for bikes, kayaks, and tents.
Alex Giolo, Chief Executive Officer of Decathlon Egypt, shared his thoughts: “We are excited to expand our footprint in Egypt with the opening of our new store at District Five. Our mission has always been to make sports accessible to all, and this new location allows us to reach more people and offer them the best sporting goods and services. We look forward to continuing our journey with MARAKEZ and bringing our passion for sports to the heart of East Cairo”.
Decathlon’s presence at District Five is more than just a retail outlet; it’s a sports hub concept that offers new products, second-life products, rental services, and buyback services. With over 1,700 stores worldwide, Decathlon’s vertical business model ensures high-quality products at affordable prices, backed by their extensive research and development facilities, production, and supply chain.
The opening of Decathlon at District 5 marks a significant milestone in MARAKEZ’s ongoing efforts to enhance the retail landscape in Egypt, providing a comprehensive and inclusive environment for sports enthusiasts and the community at large.
