ElSAFA Contracting Company announced launching “East Yard”, its new project in Ismailia Governorate,on an area of about 6.5 acres, besides contracting with “Sia for projects Management and Development” and “Strike Art Production” to manage the project’s marketing and sales.
Mahmoud Al Baali, CEO of ElSAFA Contracting, said that the Ismailia governorate is characterized by the density of population that requires the provision of various services for it, as the governorate needs to witness the implementation of commercial projects which provide a distinctive experience for visitors, and meet the clients needs especially looking for commercial units with distinctive areas and prices.
He added that “EAST YARD” project is a commercial project on an area of 6.5 acres in Ismailia Governorate, and includes a hypermarket,120 commercial units of various sizes, and an entertainment playground area that provides a unique experience for clients visiting the project, in addition to including a large number of commercial shops in the most prominent locations in Ismailia Governorate, assuring that choosing a distinguished location is an essential element for the success of any project.
He noted that ElSAFA Contracting Company has a strong business precedent in implementing various projects, which qualifies it to implement an unconventional project in all its details, as the company succeeded in implementing various projects, including working in the establishment of Rod El-Farag Axis, and in raising the efficiency of North Sinai roads project, pointing that working in governmental projects assures efficiency and experience that the company enjoys.
He revealed the details concerning signing contracts with “Sia for projects Management and Development” and “Strike Art Production” to manage the project’s marketing and sales, which are well experienced companies in their field, and are working on implementing an ambitious plan to market the project during a certain period, pointing that the governorates are characterized by the presence of huge purchasing power in parallel to shortage of provided products to meet the large demand.
Sayed Ruby, Sales manager at Sia Project Management and Development Company, indicated that his company managed to market multiple projects in the governorates, but EAST YARD project is distinguished as unconventional one and located on a large area, and its interior design ensures the best utilization of areas, and provides an innovative experience in the form and the nature of commercial malls in the governorates.
He noted that the project will include various celebrated brands, which will be a surprise to the mall’s visitors, and will apply the demands of the project’s targeted clients, in addition to the presence of entertainment area, sportive playgrounds in the project, and waterways, which are entertainment elements that integrate with the commercial activity of the project, which ensures a unique shopping and entertainment experience for clients.
He confirmed that his company is pleased for cooperating with ElSAFA Company in its new project, which will be an icon in its implementation area, and it is expected to be easily marketed, given the existence of all the elements of success in the project, starting from the name of the company responsible for its implementation, which is ElSAFA
Company, besides the project’s location in a distinctive place, and providing distinguished payment systems for targeted clients.
Kirolos Emad, Strike Art Production Executive Manager, added that his company will rely on innovative marketing mechanisms that commensurate with technological development and clients choices
to reach targeted clients, assuring on the importance of variety between direct and indirect marketing in reaching clients.
He pointed that the projects that are implemented in the governorates are of a special nature, which witnesses high demand in parallel to lack of supply, as most real estate development companies focus on investing in new cities surrounding Cairo, referring to ElSAFA company unconventional vision in its project and investment in Ismailia Governorate, and apply clients demand for this type of projects.
