SUD celebrates largest unit handover at Capital Heights 1 in New Capital, delivering 400 units
SUD celebrates largest unit handover at Capital Heights 1 in New Capital, deliveriSUD has organized a major event to celebrate the handover of units at its Capital Heights 1 project in New Capital.
The event was attended by a large number of customers, business partners, media professionals, content creators, as well as a number of public figures and artists.
The event highlighted the company’s focus on delivering its projects in line with its quality standards and building customer trust through tangible progress.
The company welcomed its customers and guests in a celebratory setting, with renowned actress Sawsan Badr delivering the opening remarks. Actress Bushra hosted the event, which began with a musical performance by singer Mohamed Nour.
The event was followed by remarks from the company’s management and the announcement of an exclusive offer for the project, allowing customers to purchase units with a 5% down payment and installments over up to 10 years, or with no down payment and installments over up to six years. The offer also includes immediate handover of ready-to-move-in units.
Dr. Medhat Shalaby, Chairman of SUD, stated that the company has adopted a different strategy focused on selling ready-to-move-in units, allowing customers to view their units on-site before signing a contract and receive them immediately after completing the required procedures.
He said this approach enhances transparency and trust and provides customers with a more secure purchasing experience.
He added that the company offers flexible payment plans to meet different customer needs, including cash payments and installment plans of up to 10 years.
Shalaby noted that SUD has retained a portion of the units for sale during the construction phases to maintain the cash flows needed to complete its projects and manage fluctuations in construction material prices.
He further pointed out at least 25% of the project’s units are still available for sale, with immediate handover available to buyers.
For his part, Dr. Mohamed Shalaby, CEO of SUD, said that the strong attendance, engagement, and media coverage of the handover event reflect the company’s position in Egypt’s real estate market and demonstrate the effectiveness of its approach of turning commitments into tangible results.
He added that the company sought to use the event to send a clear message to the market that SUD is focused not only on launching projects but also on executing and delivering them according to targeted timelines, which he described as an important factor in strengthening customer trust and building long-term relationships.
Mohamed Shalaby added that the successful Capital Heights 1 handover event marks another milestone for SUD, reflecting the company’s focus on project execution and timely delivery.
He concluded that this approach helps strengthen customer confidence and reinforce the company’s position in Egypt’s real estate development market.
SUD also honored its top-selling brokers in recognition of their contribution to the company’s sales performance. Several brokers took part in the unit handover process, highlighting the company’s relationship with its sales partners and customers.
The event was attended by a large number of bloggers, content creators, public figures, and celebrities, including Sheikh Mahmoud El-Temimy, actress Sawsan Badr, and actress Rania Mansour, with strong engagement from attendees.
