Kaf Insurance Pension AUM Tops EGP 1 Billion as Demand for Private Retirement Solutions Grows

Kaf Insurance, a joint venture between EFG Finance, an EFG Holding company, and GB-Corp, announced today that assets under management in its pension offering have surpassed EGP 1 billion, just over a year after the product’s official launch.

The milestone reflects growing demand in Egypt for transparent, digitally enabled retirement solutions, as employers increasingly reassess the role of financial security in employee benefits. It also points to a broader shift in the market, as private pension planning moves from a low-engagement payroll deduction to a more visible and accessible long-term savings tool.

Since its introduction, Kaf’s pension proposition has gained strong traction among employers and employees by addressing a long-standing awareness and engagement gap in Egypt’s private pension sector. Through its digital platform, employees can track contributions, monitor investment returns across multiple asset classes, and better understand the long-term value of their retirement savings. Employers, meanwhile, can manage onboarding, administration, and investment oversight through a dedicated HR dashboard.

Kaf’s pension business has also become a key driver of the company’s growth. Pension revenues reached EGP 600 million in 2025, while total company revenues exceeded EGP 1.2 billion during the same year. The company has maintained a compound annual growth rate of more than 90% over the past five years, supported by rising adoption of its tech-enabled insurance and savings solutions, making it one of the fastest-growing insurance companies in Egypt.

Commenting on the milestone, Sohail Ali, CEO of Kaf Insurance, said: “Surpassing EGP 1 billion in pension assets under management is an important marker for Kaf, but it also reflects a wider change in how retirement solutions are being delivered and experienced in Egypt. When we launched the product, our aim was to make pensions more transparent, engaging, and relevant to employees, while giving employers a stronger tool to support long-term financial wellbeing”.

He added: “The pace of adoption shows that both employers and employees were ready for this shift. What is particularly encouraging is not only the growth in assets under management, but the level of engagement we are seeing from employees who are actively tracking and understanding their pensions. That engagement is critical if private retirement solutions are to play a larger role in supporting financial security in Egypt”.

Building on this momentum, Kaf is preparing to launch Pension V2, the next phase of its pension platform. The new edition will introduce individual top-ups, enabling employees to increase their retirement savings directly through the platform, alongside new investment and protection options, including life insurance.

Youssef Shokeir, Deputy CEO of Kaf Insurance, added: “Our focus remains on enhancing the pension experience, expanding access, and helping position retirement solutions as a priority employee benefit in Egypt. This milestone is an important step, but we see significant room for further growth as financial awareness increases and demand for structured, long-term savings solutions continues to develop.”

Kaf Insurance expects pension assets under management to approach EGP 2 billion by the end of 2026, supported by continued product innovation, employer adoption, and rising demand for accessible financial protection solutions.