Ezz Elarab Automotive Group, a pioneering force in the Egyptian automotive industry, proudly introduces the Lotus Eletre, a groundbreaking Pure-Electric Hyper-SUV combining cutting-edge technology, thrilling performance, and luxurious comfort. The car is launched at Ezz Elarab’s latest concept store “Ezz Elarab D5” in District 5, Cairo-Ain Sokhna Road. The Concept Store is set to serve as an integrated entertainment and marketing destination for car enthusiasts, bringing together all distinguished automotive brands under one roof.
The launch event was attended by H.E. Gareth Bayley, Eng. Hisham Ezz Elarab, Chairman of Ezz Elarab Automotive Group, Eng. Ayman Ghanem, General Manager of Lotus Egypt, Ezz Elarab Management, and esteemed media representatives.
Designed to redefine the driving experience, Eletre is first and foremost a car ‘For The Drivers’. Its DNA is 100% Lotus, with exceptional dynamic performance, aiming at a new generation of Lotus customer seeking a practical, versatile and spacious family-focused electric hyper-SUV. Eletre promises an exhilarating journey for both drivers and passengers with a blend of luxury and innovation. The launching of Lotus’ first electric SUV in Egypt marks a significant milestone in the automotive landscape. Not only is this groundbreaking vehicle the First electric SUV from Lotus in the region, but it also claims the title of the world’s fastest dual-motor pure electric SUV. Combining speed with spaciousness, its SUV design makes it not only a high-performance vehicle but also an ideal family car.
Complementing its performance and luxury features, the Lotus Eletre comes equipped with high-tech entertainment system called Lotus Hyper OS. This system, with its captivating visual effects displayed on a screen, ensures a seamless and user-friendly experience for all occupants, making every journey enjoyable and entertaining for the whole family.
The new Lotus Eletre boasts an impressive battery system, providing a remarkable range of 600km (373 miles) on a single charge. Recharging from 10-80% takes just 20 minutes, offering more time for family adventures on the road. Its advanced thermal management system ensures the battery’s durability in any weather condition. Moreover, it can be fully charged in less than six hours using the 22kW on-board AC charger. With the help of the Lotus smartphone app, managing charging and pre-conditioning becomes effortless, ensuring every journey is seamless and pleasurable for all passengers.
In addition, the interior of the Lotus Eletre is crafted to ensure comfort, blending luxury with practicality for an exceptional driving experience. The spaciousness of the SUV design accommodates all occupants comfortably, and the panoramic roof floods the car with natural light, providing clear scenic views and fostering a serene atmosphere. Sustainability is also prioritized with eco-friendly materials like Re-Fibre and Ultra fabric, while features such as wireless charging and hidden cupholders further simplify life on the road.
Moving to the chassis and smart technology, the Lotus Eletre SUV combines advanced technology and smart driving modes to offer a smooth and controlled ride. Whether cruising in Tour Mode or feeling adventurous in Sport Mode, the Eletre adjusts to your driving style for a personalized experience every time. With innovations like active rear-wheel steering, it delivers exceptional stability and responsiveness, ensuring you’re firmly in control.
Introducing Eletre, the most advanced Lotus ever, to the Egyptian market paired with Ezz Elarab’s trendsetting concept store – Ezz Elarab D5, is a winning combination. Ezz Elarab D5, is a lifestyle destination aims to provide a unique and enriching experience, prioritizing customer comfort by offering a comprehensive shopping experience catering to all their automotive needs. Ezz Elarab D5 will be a platform for discovery and interaction aiming to: generate leads, while the sales process to be handled by experts in each brand; host a variety of activities and events – art, culture, social, media & press gatherings, test drives, new launches…etc. The space will also offer service drop-off. What’s particularly exciting is the store’s contemporary design, blending art with sustainability. Inside, you’ll discover lush green spaces and captivating artistic elements. Additionally, there are added perks such as refreshments, premium products, and opportunities to discover emerging artists and new concepts. This milestone marks another notable achievement for the Ezz Elarab Automotive Group, showcasing its continuous commitment to embracing innovation and enhancing its position in the Egyptian market.
Engineer Hisham Ezz Elarab, Chairman of Ezz Elarab Automotive Group, conveyed his excitement about this significant achievement, stating, “We are proud to introduce the Lotus latest Hyper SUV to Egypt. This renowned British marque is celebrated for its dedication to automotive brilliance. We’re particularly delighted to have it showcased at Ezz Elarab D5, our State-of-the-art innovative concept store, which is an experience hub that offers a cutting-edge environment for customers to explore. This represents our commitment to excellence and enhances the overall experience for our valued customers that are always the group’s top priority”.
Ayman Ghanem, General Manager of Lotus Cars Egypt, expressed his enthusiasm, stating, “I’m thrilled to witness the launch of the first and fastest Lotus electric SUV, the Lotus Eletre, in Egypt, here at our concept store, Ezz Elarab D5. Partnering with Lotus marks a significant milestone. Expanding the Lotus brand in Egypt is another exciting step. We aim to cater to the desires of our valued customers by offering them the finest and most stylish car models”.
Mohamed Fakhoury, Lotus Brand Manager in Egypt, expressed his excitement, stating, ” I’m delighted that right now in Egypt, we have this impressive car, the Lotus Eletre. With its lightning-fast charging, spacious interior, powerful engine, and advanced technology, it’s truly a masterpiece. This combination of features makes it the ultimate choice for families seeking both performance and practicality.”
