In a move that underscores its leadership in Egypt’s real estate market, PRE Group has announced the launch of “MASSIV”, the newest phase of its landmark project Big Business District (BBD) in the heart of New Cairo.
Alongside the new phase, the company revealed for the first time in Egypt towers designed by the late world-renowned architect Zaha Hadid, adding a remarkable global icon to the local real estate scene. The visionary design combines Pharaonic-inspired touches with exceptional precision and detail, delivering a unique architectural experience that redefines the concept of modern business destinations in Egypt.
Occupying 48 acres in the heart of New Cairo, Big Business District (BBD) is designed as a fully integrated destination that seamlessly blends business, leisure, hospitality, and retail in a contemporary setting inspired by global cities. The development offers a diverse mix of administrative, commercial, and medical spaces, alongside a hotel and branded serviced apartments, creating a holistic environment that meets the needs of both enterprises and investors.
The newly launched “MASSIV” phase includes 17 buildings over a total built-up area of 40,000 square meters, featuring fully finished office units and clinics, in addition to semi-finished retail spaces. The project’s expected sales are estimated at EGP 19 billion, with the first deliveries scheduled within two years. Construction partners are working according to the agreed timelines to ensure on-schedule completion and adherence to the highest quality standards.
Strategically located between old and new Cairo, Big Business District (BBD) enjoys exceptional accessibility from East and West Cairo via a network of major highways, making it an ideal destination for local and international companies seeking a flexible, advanced business environment. To guarantee world-class quality and innovation, PRE Group has carefully selected its global partners and consultants, including Savills, Coldwell Banker, ACE Moharram Bakhoum, NAGA, and OMNI, in addition to Zaha Hadid Architects, who designed the project’s iconic towers.
Commenting on this strategic launch, Mr. Waleed Zaki, CEO of PRE Group, said: “Big Business District reflects our strategy of selecting prime locations and delivering genuine value to our clients. With expected total sales of around EGP 97 billion, the project is strategically positioned to connect key districts across Cairo, enhancing its growth potential and the long-term value of our clients’ investments. We go beyond developing administrative and commercial units; our goal is to create sustainable real estate assets that meet the evolving needs of investors and businesses”.
He added: “PRE Group brings together companies with more than 120 years of combined experience in the Egyptian market, covering real estate development, construction, and integrated project management. This deep-rooted expertise enables us to deliver large-scale projects with efficiency while continuously expanding our development portfolio. Big Business District and its new MASSIV phase, crowned by the iconic Zaha Hadid Towers, perfectly embody this vision”.
Zaki concluded: “Zaha Hadid left her mark on major cities such as London, Shanghai, Beijing, Rome, and Dubai, where her projects became global landmarks that transformed skylines and attracted both investment and tourism. Today, we are proud to bring that legacy to Egypt. The Zaha Hadid Towers at BBD will serve as a new architectural landmark linking the heritage of old and new Cairo, introducing a world-class destination that blends creative design with uncompromising quality”.
It is worth noting that Big Business District reflects PRE Group’s commitment to developing mixed-use projects that elevate Egypt’s urban landscape and support its strategy for sustainable expansion. The Group’s extensive land portfolio exceeds 12 million square meters across prime locations, including East and West Cairo, Ain Sokhna, the North Coast, Alexandria, and Marsa Alam. Over the years, PRE Group has successfully developed more than 16 integrated projects and delivered over 8,500 residential units, serving thousands of families.
The Group’s portfolio includes five residential and five commercial projects in New Cairo such as Stone Park, ZAG, Ivoire East, and Point 90; two residential and one mixed-use projects in West Cairo including Hadaba and Ivoire West; three coastal developments across the North Coast and Ain Sokhna such as Telal North and Telal Sokhna; as well as a major commercial project in Alexandria, alongside Big Business District (BBD) itself.
