Hayat, the leading global FMCG company and the world’s 4th largest diaper manufacturer, is announcing Kıvanç Tatlıtuğ, the renowned Turkish actor, as the new brand ambassador of Molfix. Kıvanç along with his wife, the famous designer, Başak Tatlıtuğ will star in a global TV commercial as a family for the first time. The commercial is set to be broadcasted in eight countries, including Egypt and Türkiye.
The global TV commercial introduces the new generation of Molfix with Channel Technology to the consumers, which provides three times faster absorption and remarkably enhanced softness. Through its motto “Comfy Like Mom’s Hug”, Molfix capitalizes on the newly enhanced features of the new generation, which provide the soft touch of mothers and their comforting hugs.
Molfix’s new technology was initially Introduced in the Egyptian market by Hayat Egypt, the local subsidiary of Hayat Global, in August. The new generation of Molfix stems from the company’s commitment to excellence, innovation, and customer satisfaction, believing that everyone has the right to access the highest quality products.
Kıvanç Tatlıtuğ has gained wide fame as a heartthrob in the MENA region through his debutance as “Mohanned” in Gümüş (Noor), the famous Turkish series in 2005, and later in Aşk-ı Memnu (The Forbidden Love) in 2008. “Mohanned” became the alter ego for Tatlıtuğ in many Arab countries. Last year, he welcomed his first child with Başak Tatlıtuğ.
Molfix is one of the nine local brands in the Egyptian market, owned by Hayat Egypt, the local subsidiary of Hayat. To date, Hayat Egypt has invested over $550 million, inaugurated five production facilities in the 6th of October Industrial Park and the Industrial Park North-West of the Suez Economic Zone in Ain Sokhna, created more than 1,600 job opportunities. It’s worth mentioning that Hayat Egypt celebrated its 10th anniversary in the Egyptian market in August with its partners of success from customers, vendors, and media.
